Partner Site Co-Registration

 

Partners and vendors that share a similar target market might consider co-registration relationship. Ask your partners if they would consider putting a co-registration offer on the "thank you" page of their own online offers, in exchange for you adding the same on your relevant registration pages.

For example, when new prospects sign up for a webinar, white paper or email newsletter or to attend a user conference, the page after they sign up might say, "Thank you, we have sent an email with a link to the requested paper. Would you also like to sign up for our partner's monthly newsletter?" Alternatively, consider offering a partner's paper, webinar etc on your sign-up page(s).

However, where data providers can be very helpful is by augmenting and correcting your existing (opt-in) contacts to help you improve segmentation. For example if your sign up forms collect email, first + last name (and perhaps company), consider using a list vendor to augment additional information that can be used to improve segmentation and audience targeting. This might include basic demographic information like title, gender, company, Industry or number of employees in the company.

Database / Switzerland email list vendors can also help clean up and 'normalize' your data. For example, your registration forms might collect recipient's first + last name, and company. The name "Bill" may be entered as Bil, Bill, William, etc. Good list vendors can help clean up your list for consistency.